Minerva Humanoids inc.
Minerva Humanoids inc.
The brief
Humanoid robots for the jobs a person should not have to do. We filmed the first prototype before anyone else had seen it, and have worked on brand, investor films and strategy since October 2025.
Humanoid robots for the jobs a person should not have to do. We filmed the first prototype before anyone else had seen it, and have worked on brand, investor films and strategy since October 2025.
OUR CONTRIBUTION
Creative strategy, visual direction, investor film production and a modular content system for launch communication. Our work translated advanced robotics and technical concepts into clear, engaging visual narratives.
There are jobs a person should not have to do. Walking toward a device that may detonate. Climbing an offshore rig in weather that has already killed people. These are jobs a humanoid robot can take, and that is the argument Minerva Humanoids has to win with investors, partners and the public.
We have made that argument with them since October 2025. We filmed their first working prototype before anyone else had seen it, and we have shot on location across three countries as the technology changed underneath us. Alongside the films we work tightly with CEO, Sandor Felber, on brand positioning and political communications strategy.
THE LAUNCH FILM
The first look at Minerva Humanoids.
The first look at Minerva Humanoids.
This was the first thing the world saw of Minerva Humanoids: the company’s first prototype, and the scale of the mission behind it. Built over five intense shoot days across Stuttgart and Abu Dhabi, the film moves from the danger people face to the technology designed to remove them from it. A single narration carries the story through CAD renderings, components and glimpses of the build, until Roger becomes real.
Minerva’s first film introduced the company’s prototype and the scale of its mission. Shot across Stuttgart and Abu Dhabi, it takes viewers from real-world danger to Roger becoming real.
PRESS PHOTOGRAPHY & STRATEGY
The right idea in a world in upheaval.
The right idea in a world in upheaval.
Minerva’s Roger arrived as resilience, critical infrastructure and industrial sovereignty became urgent public questions. The company was building a European answer to a real problem. Our role was to give that answer a visual form: a film and a press image system that made the mission tangible, credible and clear to the people who needed to understand it.
Minerva’s idea arrived as resilience and industrial sovereignty became urgent questions. We gave that answer a visual form, making the mission clear to the people who needed to understand it.
