There are jobs a person should not have to do. Walking toward a device that may detonate. Climbing an offshore rig in weather that has already killed people. These are jobs a humanoid robot can take, and that is the argument Minerva Humanoids has to win with investors, partners and the public.

We have made that argument with them since October 2025. We filmed their first working prototype before anyone else had seen it, and we have shot on location across three countries as the technology changed underneath us. Alongside the films we work with their CEO, Sandor Felber, on brand and communications strategy.

The investor films have supported rounds the company has closed. What the machine can do is engineering. What it means is a story, and it has to be told from the side of the person who no longer has to go in.